Founded in the heart of Memphis, Tennessee, YURI Soaps began with a simple mission: to create skincare that actually cares for your skin especially for those with mild to severe sensitivities.

Tired of the overwhelming presence of GMOs and harsh, chemical-filled products on U.S. shelves, our founders chose to take a different route. They partnered with local farms to ethically source pure, plant-based ingredients, focusing on gentle, effective formulas that nourish rather than harm.

Each YURI soap bar is handcrafted in small batches, blending nature’s best like turmeric, goat milk, papaya, sea moss, and bamboo charcoal to support real skin concerns like dryness, acne, inflammation, and irritation.

At YURI, we believe that clean skincare is not a luxury it’s a right. Our products are vegan, cruelty-free, and always made with love, for every skin tone and texture.

💚 Pure. Honest. Farm-rooted skincare.

Welcome to a better way to cleanse.